Our first product is Eddy, a compact robot that turns any black thumb green. By helping home growers find success, we are collecting data to improve sustainability, increase growing knowledge, and eradicate food scarcity.

Euphrates is Eddy’s big brother, and is harmonizing data for a concerto effect. We mingle lighting, nutrients and greenhouse data to decode the language of plants in large commercial greenhouse operations.

Flux is building out OEM solutions in a number of verticals including:

  • Horticulture
  • Aquaculture
  • Energy
  • Military

Flux product spotlight: Eddy
The perfect companion for home growers everywhere

eddy learn more-hydroponics growbot

Eddy is the world's first easy button "growbot" for personal use. Grow like a pro from home!

eddy learn more-hydroponics sensors

He replaces antiquated sensors, communicates with your grow, and relays important information back to you.

eddy learn more-hydroponics expert grower a.i.

Eddy comes packed full of expert grower data and a knowledge base that grows with his A.I. brain.

What We're Up To

Ag Sum Flux IoT

Contact us

Meet the Dream Team

The Flux team brings decades of experience transforming industries such as mobility, banking, intelligence and hardware. Collectively we’ve had venture companies, others funded by Facebook, built technology that saves American soldiers’ lives, and have brokered deals worth billions in impact. We are an international A team, leaders in our field that have built families and companies. We unite under one front: a massive vision for cognifying our physical world.

Blake Burris flux
Blake Burris


Karin Kloosterman flux
Karin Kloosterman

Chief Instigator

Amichai Yifrach flux
Amichai Yifrach

Head of Technology

Nir Hertzman flux
Nir Hertzman

VP of Manufacturing

Leon Gabon flux
Leon Gabon


Reuel Yarbrough flux
Reuel Yarbrough

Lead Designer

Cody Duke flux
Cody Duke

Growth Manager

John Swain flux
John Swain

Director of Grow Science

Coby Sippel flux
Coby Sippel

Community Manager

Oren Ravid flux
Oren Ravid

Head of Global Sales

Advisory Board

Alex Leverington flux
Alex Leverington

Technical Advisor

Dan Grady flux
Dan Grady
Arie Abecassis flux
Arie Abecassis

Iconyc Labs

Henry Gordon-Smith flux
Henry Gordon-Smith


Ben Greenfield flux
Ben Greenfield

Ben Greenfield Fitness

Thieme Hennis flux
Thieme Hennis